I’m an experienced marketing strategist, who helps brands of all sizes implement go-to-market and communications plans.
Things we might work together on…
- Brand strategy: let’s figure out what makes you unique and how we can shout that from the rooftops. For some folks you may also need help identifying what your marketing goals are, and how to measure them.
- Go-to-market plans: I’ll translate your business objectives and brand goals to an actionable marketing plan, including core KPIs, target audiences, customer journey mapping, positioning, suggested channels and creative direction.
- Channel and content strategy: Whether it’s email, social, web or more, I’ll build a cohesive strategy that addresses the function and role of each channel within your overall strategy. Depending on your need, I can build out playbooks for each channel, and get into the weeds of content calendars. I can also pull from my network of creatives, digital folks, and media buyers to execute these plans.
- Influencer and PR strategy: I’ll help you source the content creators who can truly align with your brand, and give them something to want to share.
- Cookbook consulting: After 8 years of leading marketing and PR for Canada’s largest cookbook publisher, I’m here to help. Whether you’re looking for consulting on a proposal, or something more involved, let’s talk!
Who I’ve worked with
This area is still under construction, but to name names ;)…
- SCENE
- Jillian Harris
- Jamie Oliver
- Matty Matheson
- Michelle Obama
- Canadian Marketing Association
- Luminato Festival
- Carnegie Hall
Leave a Reply